Daniel Higuera Daniel Higuera

It’s Time For Our Customer Support Team’s Global Weeks of Rest!

If you’ve ever needed to contact Paperturn’s customer service, you know you can always expect a real, live human on the other side of the line, who is always happy to help! As much as our customer service gurus enjoy solving problems, even they deserve a break from time to time… But rest assured - the part-time team will be available to assist and aim to answer your questions within 24 hours!

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Daniel Higuera Daniel Higuera

How to Make the Instagram Algorithm Work for You?

Are you posting business content on Instagram or are you planning to do so? Do you actually know how the Instagram algorithm works? We recommend that you understand the “behind-the-scenes” first before applying! In this post we will show you how you can make the Instagram algorithm work for you instead of against you.

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Daniel Higuera Daniel Higuera

Trending for 2023: A Look into The MarTech Landscape

For anyone following digital marketing, “MarTech” has been trending hot. Flaming hot. We’ve seen the term popping up all over the place this spring, due to MarTech day having been held in May. What is MarTech, though, and what can it do for your business?

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Daniel Higuera Daniel Higuera

The Importance OF Interactive Content in Your Content Marketing Strategy

Working in marketing you have surely heard of the phrase “Content is king” - and not for nothing! In marketing, content is key to success and as the world becomes more and more digitized, customers find themselves in front of uncountable providers for what they are looking for. You need to stand out against your competitors in the digital landscape in order to sell your products, services and the like, and increase profits. One way to do so is to include interactive content in your marketing strategy.

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Daniel Higuera Daniel Higuera

Impact of Artificial Intelligence in Digital Marketing

Artificial Intelligence (AI) has revolutionized the world of digital marketing, enabling businesses to enhance their strategies and achieve remarkable results. With AI-powered algorithms, companies can now analyze vast amounts of data, personalize customer experiences, automate processes, and make data-driven decisions.

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Daniel Higuera Daniel Higuera

10 Tips and Tricks on How to Create Reels for your Business

One of the most popular social media forms right now is Instagram Reels. Once again, Instagram saw that a competing platform was becoming popular with an innovative content format (before it was Snapchat’s Stories, currently it’s TikTok) and they stepped up their game to offer a similar feature their users would love.

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Daniel Higuera Daniel Higuera

The Most Common Business Mistakes

Anyone who works independently can inevitably encounter some obstacles. When it comes to the business area, there are some common business mistakes we can undoubtedly agree on. By sharing these business mistakes, we hope that you can avoid at least a few. Let’s take a look!

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Daniel Higuera Daniel Higuera

10 Reasons why AI will not replace your job

Are you afraid of losing your job to robots and AI? Well, let us tell you something - AI may be the next big thing, but it won't replace jobs anytime soon. In fact, AI is there to make your life easier and more efficient, not replace you! Nothing can replace the human touch we bring to our work!

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Daniel Higuera Daniel Higuera

How To Start A Business From Scratch

Have you ever wondered how it feels to be the boss of your own time? To be financially free but also secure? Have you ever wondered about how to start a business? Well, then you came across the right blog post! We’ll will break the ice for you today and make your entrepreneurial journey easier with our small business guide. Let's go!

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Daniel Higuera Daniel Higuera

Social media trends to be aware of in 2023

Social media is, without a doubt, the future of marketing. Today, over half of the world’s population are social media users, making them a massive market. Advertising on social media has proven to be a very successful marketing strategy if it’s done right.

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Daniel Higuera Daniel Higuera

The 30 Benefits of Flipbooks

When someone says “flipbook” it may sound like something that’s boring or unappealing. However, this statement is definitely far from the truth. Let’s talk about the 30 benefits that digital flipbooks can bring you and your business!

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Daniel Higuera Daniel Higuera

What is HubSpot - and what does it do?

Looking for an all-in-one software for your business that does almost everything? HubSpot may be your answer. This blog post will outline what HubSpot is, how it works and how it can be used in your business, and to your advantage.

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Daniel Higuera Daniel Higuera

Essential Marketing and Sales Tools for Your Company

With the ever-evolving digital landscape and the abundance of sales and marketing tools and platforms available, it can be overwhelming to choose the right ones for your company. This article will take you through the essential marketing and sales tools that every company should have in their toolkit to succeed.

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Daniel Higuera Daniel Higuera

The Importance of User Experience In Digital Marketing

User experience is vital for your digital marketing strategy as it determines everything from the bounce rate to the number of conversions, to your SEO ranking. In this blog you'll learn about how UX makes a big difference to your brand’s marketing strategy.

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Daniel Higuera Daniel Higuera

Issuu’s Best Alternative for Digital Publishing

Need an alternative to Issuu? Paperturn might be your best bet. Issuu is a veteran in the digital publishing market, and although it is a good platform, it’s possible to find better options on the market (and with better prices!)

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Daniel Higuera Daniel Higuera

6 Best Design Apps you Should use for Instagram 

This blog posts outlines the 5 best design apps you should be using if you want to have a great Instagram presence and keep your followers engaged and impressed with your content. Keep reading to find out which design apps we recommend that you should be using to your advantage.

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Daniel Higuera Daniel Higuera

How Does The TikTok Algorithm Work?

The social media platform, TikTok, was released 7 years ago and since then has it gained enormous attention and a huge - and growing - audience. A lot of creators confirmed that it’s easier to “blow up” on TikTok than on Instagram due to its current stagnant algorithm. Click here to read more.

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Daniel Higuera Daniel Higuera

The Definitive Guide to Working with A Small Marketing Team

This short guide will reveal practical ways to achieve big results with a small marketing team. You don’t need a large marketing team to launch successful marketing campaigns. The key is to optimize the resources you have, plan thoroughly, and create innovative strategies that are manageable and effective.

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Daniel Higuera Daniel Higuera

How to Update Your Email Marketing Strategy in 2023

Email marketing is one of the most important and effective marketing channels available today. It’s used as an advertising agent for promoting products, discounts, and services, and as a way to build customer loyalty. Email marketing is key to gathering new leads, improving the chances of customer retention, building brand awareness and loyalty, engaging and informing customers, and most importantly, keeping your business constantly on their minds

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