One of the most popular social media forms right now is Instagram Reels. Once again, Instagram saw that a competing platform was becoming popular with an innovative content format (before it was Snapchat’s Stories, currently it’s TikTok) and they stepped up their game to offer a similar feature their users would love.

Although Instagram has always been a useful medium for businesses and marketers, Reels offers new opportunities. In addition to its great reach and discoverability advantages, the format is very engaging and may help marketers rapidly expand their audience.

There’s a lot to gain from using Instagram Reels for business. In this blog, we’re going to give you tips and tricks on everything you need to know about the format, including how to make exceptional Reels that will help your business grow.

What are Instagram Reels?

Instagram Reels are vertical, full-screen video segments that frequently contain audio clips and special effects. Think of them as a combination of stories and posts from your newsfeed. They follow a format and tone similar to stories. However, just like feed posts, Reels can include full-length subtitles that viewers might choose to enlarge. Reels allow users to participate by liking, sharing, and leaving comments. Instagram Reels promote engagement with your target audience overall, as well as likes, comments, and other interactions. Increasing your fan base is a fantastic additional benefit.

1. Keep up with Trends

You may go viral and gain more views by creating Reels that focus on current trends. Do your homework, analyze the trend, and add your own spin. It is simpler and more common for already-popular content to become viral. Add your unique design or content part, then just let it run.

2. A Framework for Successful Instagram Reels

Here is a perfect Instagram Reels structure you can follow in order to attract viewers’ attention, increase engagement, and increase likes and views:

Social media on an app, displaying likes, follows and comments

1. All you need to stop their fingers in the first three seconds of your Reel is a superb HOOK. Inform your viewers right away what it is that you want to talk about. Use stickers and text to introduce your topic and describe what they will discover. To instantly grab their attention, use FOMO, curiosity, and other attention-grabbing strategies. Every second should match with the effects and music.

2. If your Reel contains a WOW! factor, it’s time to make people’s jaws drop in seconds 4 - 6 of the video. This is the section where the audience decides whether or not they should continue watching. So highlight the most intriguing details or say something to keep your audience's attention.

3. The next step is to add all the knowledge bombs with music and sound effects. Give real value to your viewers. It might be advice, tips, insights, stats, or resources.

4. Add a call-to-action at the end of the video in the final three to four seconds. Tell your audience the action you want them to take in your CTA.

3. The Perfect Hashtag Strategy

To promote your Reels on Instagram, it would be helpful if you created a hashtag strategy. Your Reels can become really popular on Instagram with the help of strategic use of hashtags. Instagram may classify and display your Reels to people who they believe might be interested in seeing content related to those hashtags.

4. The Best Time To Post Instagram Reels

Stop publishing your Reels at random times if you want more views and active engagement. Discover when your target demographic is most active on Instagram by getting to know them. A simple way to choose when to upload your Instagram Reels is as follows: Go to your Instagram Insights and view “most active times.” When it’s at its peak, this is when you should be posting. Go to your Instagram Insights and view “most active times.” When it’s at its peak, this is when you should be posting.

5. “Reel” Engagement

Getting involved in your own Reel is the best way to increase interest about your other Reels.

How do you interact?

Like every comment
Respond to all of the feedback on your Reels

Getting responses from the account holder is a “Yay!” moment for the audience.

6. Boost Replay Ability

Replay ability is making viewers watch your Reel repeatedly. Make sure your Instagram Reels are so interesting or useful that viewers will click the play button again. Your Reels receive one view for each person that sees them.

7. Hold an Instagram Reel Contest

Tips on how to get engagement on your Instagram Reels

On Instagram, Reels can reach everybody and anybody. It's the ideal feature for advertising an Instagram giveaway or competition. It makes it simple to gather and save fresh leads from your competition. You may announce your Instagram giveaway through an Instagram Reel and tell your audience to DM you with a certain phrase, leave a comment on your post, or mention you in their story.

8. Never Delete Your Reels!

Your Reels should never be deleted since they continue to receive views even after they are posted. Any interaction you have on a certain Reel will be lost if you delete it. Therefore, you should only delete it if it is absolutely necessary.

9. Ask Viewers To Mention Your Reel In Their Story

If people loved your Reels, you should ask them to share them on their Instagram Stories. This will help you connect with their community and win their support… and you’ll get some extra engagement!

10. Introduce Your Team

This works particularly well for small businesses. Small businesses can introduce each of their employees, and state their uniqueness so that the viewers may identify with them. The viewers will see that your business has a family working hard behind the scenes.

Making Reels with your employees also showcases the enjoyable workplace your business offers their workers. People will see your brand values and that you respect each of its members, which can significantly increase the likability of your business.

WRAP UP

Instagram Reels are simple to create, but they require a lot of work and ingenuity to become popular. They should be created in such a way that they keep viewers engaged while blowing their minds.

10 Tips and Tricks on How to Create Reels for your Business