What is HubSpot - and what does it do?
Table of contents:
Paperturn’s Favorite HubSpot Features
Life is full of challenging choices.
It has never been more crucial to have a platform to organise and manage your activities, opportunities, and customers as digital marketing, sales, and service initiatives become the standard in business.
Let’s take a look at HubSpot - an American developer of software products for inbound marketing, sales, and customer service. This platform is always changing and improving over time.
Almost everyone knows about the HubSpot CRM in the business world. Why is that, you might ask?
Simply said, it’s one of the most popular and powerful CRM platforms due to its automation and personalization capabilities. These, alone, are powerful — but are even better when used together.
HubSpot
HubSpot Fun Facts:
More than 218,000 inbound professionals were trained and certified by HubSpot Academy
There are 400+ integrations and the ability to create custom apps
HubSpot has 73,400+ customers in 120+ countries and 3,300 employees who work for customers’ satisfaction
There are 150+ HubSpot User Groups in 21 countries around the globe
While the fundamental setup is simple, making things work efficiently may be far more challenging.
Since HubSpot’s Professional package includes all the basic features businesses require to begin automating their processes and conducting in-depth reporting on them, many businesses choose to use it as their main marketing platform.
Eventually, when they run into limitations with complexity or team structure, those companies can quickly and easily upgrade any of their Hubs to Enterprise, which will simply give them access to additional tools and functionalities. This means that your company can grow in a variety of ways without having to switch systems, which would take months to execute.
Automated CRM database
With a wide range of functionalities, HubSpot's Marketing Hub allows maximum marketing to attract, engage, and inspire your target audience. HubSpot actually differentiates itself from other CRM databases with its in-depth data analytics and engagement reports, which make it easy for your marketing, sales, and support teams to collaborate.
HubSpot Marketing Hub
The HubSpot Marketing Hub will help you increase traffic, enhance conversions, and improve ROI.
The Marketing Hub is extensive, offering everything from real-time SEO advice to better marketing strategies, increased traffic to landing pages through social network promotion, and the ability to quickly construct landing pages with a professional appearance
You can use effective email tools and trickle campaigns to continue providing each lead with a personalised approach to their purchase experience. To automatically log and arrange every client contact with your business, connect to HubSpot CRM. There are many benefits that will increase your company's profits.
Popular features:
Lead Generation
Marketing Automation
Analytics
HubSpot Sales Hub
The Sales Hub is an excellent tool if you want to improve sales performance and streamline transaction cycles. Automate your emails and develop models for the ones that are repeated, then share the results with your colleagues. With the Sales Hub, you can engage with clients via live chat on your website. Sending a connection that lets your clients choose a meeting time that works for you both can help you prevent endless email correspondences and missed calls.
Time-consuming tasks like lead selection and assignment creation are automated by HubSpot Sales Hub. By tracking deals won and lost, you can see which sales reps are your best performers.
Popular features:
Email Tracking
Meeting Scheduling
Email Automation
HubSpot Service Hub
HubSpot service hub
With Service Hub, you can establish direct contact with clients, support their development, and turn them into advocates.
Customers can anticipate more from it since it has more power over them. They desire spoken contact with real people.
HubSpot sees this as an opportunity and offers the tools you require on a large scale to please the consumer. Create a fantastic and effective user experience for your clients while supporting them.
Popular features:
Tickets
Customer Feedback
HubSpot CMS Hub — NEW!
CMS Hub: What is it? It is a content management system that gives clients a personalised, secure experience while being flexible for marketers and effective for developers.
With the CMS Hub, it's simple to create and manage unique website pages for various users—and to adapt them for devices and conversions. You can depend on developers however much or how little you like. The drag-and-drop editor, adaptive testing, contact attribution reporting, website themes, SEO advice, and content production in many languages are this hub's greatest features.
The CMS Hub enables marketing teams to create those last-minute alerts independently using adaptable themes. Inside of HubSpot, connect resources and concepts from the developer community.
Popular features:
Drag-and-Drop Editor
SEO Recommendations
Website Themes
Paperturn's Favorite HubSpot features:
List segmentation
In your CRM database, HubSpot enables you to classify contacts with comparable characteristics based on their customer profiles. You can construct active lists that update automatically when new contacts meet particular criteria. These contacts will then be enrolled into relevant workflows and receive personalised information on a regular basis. If you decide to, you can make static lists, which are snapshots of a certain group of people taken at a particular moment in time, such as event attendees to whom you wish to send specific follow-up materials.
Web pages, landing pages, and blogs
Hubspot allows you to design SEO-optimized pages:
Web pages that explain who you are and what you provide to potential customers;
Blogs that provide information and respond to queries from your target consumer, establishing trust and adhering to HubSpot's inbound marketing philosophy;
Effective landing pages can boost conversion rates and actively push website visitors to interact with your company and sign up for your newsletter. This is important for starting inbound relationships with prospects and adding them to your CRM database.
Additionally, you may include calls to action (CTAs) on these pages to point your visitor in the direction you believe will be most beneficial or impactful.
Email analytics
HubSpot offers analytics dashboards and data to make it simple to monitor how your audience is responding to your emails.
You can view a variety of engagement analytics for a specific email by clicking on it in your database. These analytics include the percentage of emails that were successfully delivered, opened, clicked, and clicked through, as well as a heatmap of the links that were clicked, the percentage of emails that were read, skimmed, or glanced, and many more useful insights.
Social media integration and management
Social Media logos
HubSpot interacts with a variety of social media networks, making it simple for users to link numerous accounts, as well as draft, schedule, publish, and track engagement on posts all from the same location.
Another functionality of the platform's "all-in-one" nature is that it allows marketers to easily keep track of the effectiveness of all aspects of their marketing campaigns, compare and contrast data analytics, and conduct market research.
WRAP UP
One of the reasons HubSpot was created in the first place was to help marketers spend less time doing monotonous tasks and more time doing strategic things that matter.
As you can see, HubSpot's system of Hubs is incredibly effective, and when everything is planned out, organized, and coordinated, you can be confident that your business will flourish.
