Over the last few years, with so much content being produced and readily available on the Internet, it can be easy for customers to feel a bit overwhelmed. This has led marketers to think outside the box and create content that is more likely to engage, involve and excite their viewers. The new, more innovative type of content - interactive content - is quickly rising to the top as the most effective form of communication.

This post will take you through key points such as what marketing analytics actually is; why tracking your digital marketing analytics is so vital; and which types of digital marketing analytics are most important to track.

In this blog post, we will go through the importance of a digital catalogue; what should be included; and how you should structure it to make it look as seamless and organised as possible! Learn how to create the perfect digital catalogue today!

Are you in the fashion or eCommerce business? Do you have apparel that you want to share with your clients in a new, innovative and interactive way? Here’s a simple guide on how to create an attractive digital lookbook - in just a few quick steps.

In this post we will delve into some useful pointers that will help you maintain your business’ marketing during Coronavirus.

My name is Liz and I’m one of the accessibility experts here at Paperturn. In this guide, I will introduce you to PDF accessibility, what it means, why it's important and, of course, how you can achieve it with your PDF files and online documents.

Are you a real estate agent who is struggling to catch that “big break”? Need some innovative ideas to get through to your potential customers? We’ve got just the right list of real estate digital marketing tips to help you get that well-deserved commission!

Nowadays, it’s hard to stand out from the crowd in many business spheres, especially with there being a lot of tough competition. That’s why we have designed a guide on how to promote your photography business successfully.

Creating an annual report that will impress your business’ investors is a tough, and sometimes daunting, job. We have a few tips and tricks up our sleeves that will help you create an annual report that really stands out!

Times are changing, technology is evolving, but why are we still using static PDFs even though we’ve reached a new decade? This post will go into detail about whether or not the well-renowned PDF format still has a place in our constantly evolving society.