The Rise of Interactive Content
table of contents
Benefits of Interactive Content
What Are Some Examples Of Interactive Content
Over the last few years, with so much content being produced and readily available on the Internet, it can be easy for customers to feel a bit overwhelmed. Unfortunately this also means that customers are likely to ignore a lot of what’s targeted at them. This has led marketers to think outside the box and create content that is more likely to engage, involve and excite their viewers. The new, more innovative type of content - interactive content - is quickly rising to the top as the most effective form of communication.
The Rise of Interactive Content Graphic
What is Interactive Content?
You might be thinking: what is interactive content, and how is it different from other types of content?
Wonder no more - interactive content differs from other content types by adding an extra dimension to the audience’s experience as it allows viewers to participate in the content that they see - whether it’s a click; a drag and drop; or a tick in a box - it encourages your audience to participate and stay on the page… the longer they stay, the the bigger the chance that they will buy your products or services you’re marketing.
Not only will they perceive your content as more enjoyable to read or view, but they’ll also have more trust in your company and brand - as you’re going that extra mile to add an innovative touch to your marketing campaign, which is more than likely to pay-off.
Benefits of Interactive Content
Incorporating interactive content in your marketing strategy will increase engagement! This is as opposed to your clients reading word heavy content.
It’s a great way to personalise your marketing efforts - as aimed at each and every individual who views it. Your viewers have more control over your content, and you allow them to participate in it.
Because your clients are more involved in your interactive content, it gives them a strong basis for trusting your brand in the future. By including interactive content in your strategy, you’re taking your target audience into consideration. They’ll appreciate that, whether consciously or subconsciously.
What are Some Examples of Interactive Content?
Now that we’ve sold the term “interactive content”, and its many benefits, to you - we’re here to give you some great interactive content ideas that you can use to reach your audience without much fuss.
Interactive infographics
This is an example of interactive content, in the form of infographics. This kind of content allows your viewers to find out useful information not only visually, but also in a way that involves them in the information that is being conveyed. Here is an example of interactive infographics showing the amount of time Americans spend on different types of activities.
2. Flipbooks
Flipbooks are a super useful way to present information with their interactive, digital and engaging format. The options are unlimited with flipbooks (AKA digital publications / magazines / brochures / promotional materials). No matter the content type, it can be easily transformed into appealing and interactive visual content. All you need is a PDF file of your (uninteractive) content, and upload it to an interactive content creation platform like Paperturn.com. Your static PDF file will then be instantly transformed into a real-page turning flipbook, that can be flipped by clicking on, and dragging the corners of the pages (as if you would a traditional paper book).
Not only does a flipbook provide your viewers with being able to literally turn the pages, but it also allows you to:
Add pop-ups
Incorporate links
Embed videos
Incorporate lead capture forms
And, finally, set up a shopping cart for your potential customers (allowing them to order your products directly from your digital catalogue).
All the features mentioned above add extra elements of interactivity to your online publications and will provide your customers with even more reason to keep viewing your content. PDF is dead - interactive flipbooks are here to stay!
The Rise of Interactive Content - Quiz Graphic
Above, on the right, you can see an example of interactive content - in a flipbook format.
Interactivity at its finest! You can try out our interactive content creator for FREE for 14 days.
3. Quizzes
Quizzes are a great way to engross your audience into your content and allow them to fully participate in a test or questionnaire. When they’ve completed the interactive quiz you can keep them on the page by giving them a score. Quizzes can be personality tests; tests to determine what kind of product or service will suit them best; or general knowledge quizzes. No matter what the quiz topic is, it’ll take you one step closer to building a stronger rapport with your potential customers.
4. Interactive Videos
According to research, video content is on the rise, which is supported by the fact that one third of online activity in 2018 was used solely on watching video! Video content is used mainly to capture the audience's attention - but what if you were to up your game and make your video content interactive?
Here are some cool ways to make your videos interactive:
Add hotspots to your video - i.e. make parts of your video clickable.
Give a 360 degree view of an apartment or specific location - allowing your viewers to drag and click the arrows to have a fuller view.
Do a live stream video, which allows your customers to ask questions and participate in your video (in real time)!
To conclude, interactive content is definitely on the rise, and seems like it will be for the foreseeable future. So, it’s time to get innovative and adapt to the changing times.
Now that we’ve given you some insight into interactive content; its many formats; and its undeniable benefits - which type of interactive content will you add to your marketing strategy? If it’s a flipbook, and you’re not sure about how to get started - give us a call, drop us a chat, or send us an email. We’re always more than happy to help!
