Real Estate Digital Marketing (Made Easy)
Real Estate Digital Marketing
Are you a real estate agent who is struggling to catch that “big break”? Need some innovative ideas to get through to your potential customers? We’ve got just the right list of real estate digital marketing tips to help you get that well deserved commission!
So-Me should be So You!
Real Estate Digital Marketing - Social Media icons on Phone with a City in the Background
Having a social media game plan should be an essential part of your real estate digital marketing efforts. This means that you need to open up accounts for your real estate business on Facebook, Twitter, LinkedIn and any other social media platforms that will ensure that you reach all of your potential customers. Reach out to users a few times a week, and make a connection with some prospective customers who may be interested in buying or selling their home.
Ensure that your social media profiles are updated and portray your real estate brand’s vision, mission and values. Upload a profile picture, a cover photo and fill out all details about your business and your contact information. It’s vital that you're easy to reach.
Create Captivating Content
One of the main real estate digital marketing tips is to produce content that engages and inspires your followers (and those who organically come across your SoMe profiles). This will bring you every step closer to ensuring that you attain your sales targets.
What is Classed as Impressive Real Estate Content?
Real Estate Digital Marketing - House
Flawless, professional, and accurate images of the properties you want to sell.
Virtual tours of the homes that you're trying to sell. This can be done in a video format or via a platform that can create real-life 3D virtual tours.
Sharing posts and comments - on social media - that show that you have industry knowledge and are good at what you do!
Creating witty blog posts about real estate, properties, the market and other related topics that are overly searched for on various search engines.
Improve your Website and SEO
Digital marketing for real estate starts with your website. Your real estate business is nothing without a website, so make sure that you have a site that represents you and your business to a tee. Your real estate website should touch on and include - the current listings around the area; an explanation about you and how your business was founded; a blog page; and a “contact” page. Of course, you can add more than just these few suggestions, but make sure to at least cover the essential ones that we mentioned.
Why is having a blog page so important?
Well, writing blog posts goes hand in hand with making your website ‘search engine optimised.’ Your real estate blog page is basically a support system for your website, where you can distinctly incorporate all the keywords you want your website to rank for. Ensure that you provide blog content that is insightful and to the point, while still backlinking to other pages of your website, (and including your keywords)! To conclude, incorporating a blog page is indispensable for your real estate digital marketing plan.
What else can I do to optimise my real estate website?
It’s easier said than done, but - optimise your website for ALL devices. This step mustn’t be disregarded. Did you know that around 8 out of every 10 visitors/users stop reading content if it doesn’t display well on the mobile device they are using? That’s a lot of potential clients lost. Moral of the story - make your website user-friendly, and your reduced bounce-rate will thank you for it.
Keep an Eager Eye on your Competition
Real Estate Digital Marketing - Competing in Chess
To improve your real estate marketing plan, you have to be on top of your competitors and follow what they’re doing. Are they launching successful campaigns? Are they adding impressive interactive elements to their website? If so, follow suit!
However, if you can see that your competitors are making detrimental mistakes in their real estate advertising campaigns - learn from their errors and be a better alternative for their customers. Basically, do the “trial and error” by letting your competition do it for you.
Digitalise Buyer/Seller Guides, Feature Sheets and Newsletters
Last, but not least, a useful tip that will go above and beyond all of your clients’ expectations. Create digital buyer/seller guides, feature sheets and newsletters to promote the properties you are selling. These guides allow your clients to see the properties you want to sell, literally at their fingertips.
Be Original
This is an innovative idea for all of you realtors who just can’t seem to keep your prospective clients engaged. Using a digital brochure to promote your real estate business will undoubtedly impress your cliente.
Flaunt the properties you're selling by creating an interactive flipbook, with a real page-turing feel, that enables you to include images, links, videos and a bundle of other features to compliment your real estate digital marketing efforts.
Real Estate Digital Marketing - Flipbooks Overlaying an Image Icon
Incorporate Videos
It has never been easier to embed YouTube and VImeo videos, into your digital publication, to help show off your real estate properties. There’s no need to redirect your clients to a new tab or window, when they can watch the property video, straight from your property feature sheet!
Connect to your Leads
Gain valuable leads, by taking advantage of our lead capture form tool. You can download your lead form data into a .CSV file. Once you’ve done this, you can simply upload your .CSV file to your CRM or preferred email marketing platform.
This feature can help you greatly in your marketing efforts for your real estate business, as it will allow you to reach potential clients, who are interested in purchasing properties, via email, without any hassle.
Afterall, what’s email marketing without the right leads?
Get Technical
It’s easy-peasy-lemon-squeezy to embed these stunning flipbooks onto your website, in emails and share them on your social media profiles. Oh, and did we mention…. our integrated SEO feature will ensure that your flipbooks are visible on search engines such as Google. Yep, you got that right - we’ve covered all the bases.
You can also take a look at our real estate publication examples for some inspiration!
Note: If you happen to be struggling with the task of producing an online flipbook, at Paperturn, we’re here to help - 7 days a week. Just pop us an email, drop us a chat or give us a ring. You can find our contact details here.
We hope you can take our real estate marketing ideas onboard and that you don’t find them too difficult to implement. Follow our advice to gain that valuable engagement for your real estate business, and you’ll soon see the numbers rolling in....
