How to Maintain Effective Marketing During Coronavirus (Covid-19)
Marketing During Covid-19 (Corona Particle)
2020 is a year we won’t forget. A year of so much promise, that turned into the worst year of the current century, with the dreaded Covid-19 looming over the entire globe. A year filled with Zoom chats, Google Meetings, social distancing and working from home. It’s been a tough adjustment for both small and large scale businesses, and many companies, unfortunately, haven’t been successful in keeping their business afloat during this difficult period.
It’s the beginning of 2021 now and the pandemic is more alive than ever, with the new wave hitting many countries like a ton of bricks. However, it’s vital that businesses do not give up hope and, instead, amp up their marketing and online communication by adapting their methods to the current, global situation.
In this post we will delve into some useful pointers that will help you maintain your business’ marketing during Coronavirus.
5 Top Tips for Marketing During Coronavirus
1. Show Understanding
We are all in this together. Even though you may be struggling to market your business during Covid-19, always remember that many others are struggling too. Make sure you show that your business is genuinely understanding of customers and eager to help. After all, “all for one and one for all” is more important now than ever before - and on an international scale.
Give discounts to your customers, even if it’s as little as 5% - it could really go a long way for someone who needs your product or service but is strapped for cash.
Launch some free guides or tools for your customers, that they could benefit from, for the duration of the Coronavirus situation.
2. Do Something Fun
Marketing During Coronavirus - Woman on Laptop
This period has made us take ourselves too seriously… add some fun and entertainment to your marketing strategy during Covid-19. Use your online presence to engage your customers and get to know them better. Here are a few quick examples of how you can grab your audience’s attention online:
Carry out some competitions to engage your customers. For example, ask them to send in pictures of their work from home offices, and the person with the best looking home-office could win a voucher or a present.
Go on Facebook Live and let your customers engage with your brand - e.g. let them ask questions, make suggestions and give their input and thoughts. This will allow your customers to bond with your company and be loyal to you.
Another fun marketing idea to carry out during Covid-19 is to create a vlog e.g. “A day in the life of a *insert your company name* employee” who works from home. This will give your customers a glimpse into your company and show that everyone is in the same boat during these difficult times. Also, it’s important to note that video content is on the rise at the moment so you’ll definitely reap the benefits of getting some extra exposure for your company by producing a video.
3. Social Media Marketing During Coronavirus
If not now, then when? Now that everyone is working from home, eating only at home, seeing friends and family virtually - we rely heavily on social media communication to keep us grounded and social with those who matter most. Fun fact - average daily traffic for Facebook has now soared over 27% more than it was before the beginning of the pandemic in early February 2020.
This means that your social media marketing during Covid-19 needs to be consistent and frequent. But - of course - quality trumps quantity, so if you’ve got nothing great to post, don’t force it.
Use social media to engage with your customers; inform them about new products or services you might be launching; give them a glimpse of new projects you may be working on to drive excitement.
4. Offer Special Payment Plans
The pandemic has undoubtedly made a difference to everyone’s financial situations (mostly for the worst). So why not offer monthly payment plans, so that your customers can pay for your product or subscription bit by bit, instead of in one big chunk.
Marketing During Coronavirus - Empty Wallet
With the current financial climate, customers are unlikely to make huge purchases at the moment - so make it easier for them to purchase from your company by introducing monthly / quarterly payment plans. For example, at Paperturn we offer both yearly and monthly subscription plans - which our customers can adjust at any time - so they can choose the plan that suits their needs best.
There are various platforms available that you can use to enable gradual payment options, for example: Klarna, AfterPay and Affirm. This effective tip for marketing during Covid-19 will significantly boost your site’s conversion rates.
5. Get Creative with your Content
Everyone’s at home - bored, with nothing to do. Be creative with your content marketing during Covid-19 (and always, for that matter). While your clients are mindlessly scrolling through their feed, make them pause and absorb your content when they see it. Your content should be valuable, interesting and exciting to read / watch / engage with.
So, let’s get creative with your marketing strategy during Coronavirus…
Do you have documents containing useful information or promotional material that are just sitting on your website - never being viewed? Why not give them the attention they need by converting them into interactive flipbooks?
Your digital publication could look something like this:
Get ahead of your competitors with an interactive, stylish and professional looking digital publication, that can:
Incorporate a wide range of features such as - links, videos, lead capture forms, newsflash icons, shopping carts, and so much more!
Be viewed on any browser or device, maintaining the highest quality and resolution.
Be shared on social media with a click of a button, making online communication with your customers a breeze.
Be customised to match your brand identity and also incorporate your logo.
Be embedded onto your website, an email, or even into your email signature.
Once you’ve created your flipbook, you can also track how effective your marketing is during Covid-19 by using our statistics features and make relevant changes to your digital publications to improve and make them the best they can be.
Flipbooks are the new and modern way of communicating your brand to your potential customers. With Paperturn you can create many different types of online documents. You can create:
Marketing during Coronavirus isn’t easy, especially if your business is struggling financially and you are unable to spend money on extra paid marketing. However, we hope that the 5 steps above will help you to successfully market your business, even if you’re on a budget.
