5 Foolproof Tips on How to Successfully Promote your Photography Business
table of contents
How can I Advertise my Photography Business?
Ensure that your website is flawless
SEO is your friend, not your foe
Be active on social media and engage with your potential clients
Ensure that your portfolio is up to scratch
Get out there - attend events, do some networking and actively promote your photography business
How to Successfully Promote your Photography Business
Nowadays, it’s hard to stand out from the crowd in many business spheres, especially with there being a lot of tough competition. This is certainly the case for the creative business world - artists, photographers, designers - we empathise with you. We understand that it can be tough to get your portfolio out there and stand out from the crowd. That’s why we have designed a guide on how to promote your photography business successfully by utilizing tools like Paperturns online flipbook maker.
So, let’s begin...
How can I Advertise my Photography Business?
Ensure that your website is flawless
If you don’t have a website - that’s your first mistake. A well-organised website is crucial for your photography business.
When creating or revamping your website, the main thing you should keep in mind is the customer experience and the ease of usability. Ultimately, you’re trying to engage your potential clientele - not have them bolt from your site because of its poor design and lack of practicality.
The website is the first thing your customers will look at, and from there they will make a judgement about whether they want to be your customer or not. We all know the phrase “don’t judge a book by its cover” all too well but - let’s be honest - that’s exactly what they’ll do if they don’t like what they see at first glance.
How to Successfully Promote your Photography Business - A Computer
2. SEO is your friend, not your foe
If you’ve already done the step above but you’re still wondering how to promote your photography business successfully - keep reading - we have some more tricks and tips to share with you...
This suggestion goes hand-in-hand with the previous point. Afterall, what’s the use in having a website if it can’t be indexed by search engines like Google? There is literally no point.
This is where, our friend, SEO comes in.
The key idea to take away from ”optimising” your site is that you must ensure that you know the specific “keywords” that will be invaluable when implemented into your website, making it easier for Google to find them. If this step is done skillfully - your photography site will skyrocket in terms of rankings, which means that more of your potential customers will be drawn to your business (instead of your competitors who are listed below you on the search page).
According to statistics in 2014, the first 10 results on a search engine receive 89.71% of all clicks. Now, we’re not saying SEO is necessarily an easy thing to do. However, there are many marketing agencies out there that would be able to help you with this. Trust us, your ROI will be huge if you implement this step tactfully.
Key takeaway: SEO should be an essential part of your photography marketing plan.
3. Be active on social media and engage with your potential clients
An extremely useful way in which you can advertise your photography services is by posting on your photography page on Facebook, LinkedIn, Instagram etc., in order to show your clients that you’re credible and you know your niche.
Use social media as an outlet - show your previous work; write posts that demonstrate that you have industry knowledge; and interact with companies/individuals that may need your services. Being active on social media is EXTREMELY necessary when focusing on your photography promotion - so, be wary not to overlook this step.
How to Successfully Promote your Photography Business - A iPhone Displaying Apps
4. Ensure that your portfolio is up to scratch
Another way of promoting your photography is by having a well-put-together portfolio or gallery. You need to showcase and share your previous work creatively so that you can show your customers what you’re capable of.
You might have an old, paper version of your photography portfolio, and if this is the case - it’s time to change it up! Even if you have a PDF version of your portfolio - we’ve got something better in mind...
Convert your PDF file into a real page-turning flipbook. Showcase your beautiful images in a digital portfolio that can be displayed flawlessly on any device. So, your clients will get an optimized viewing experience, no matter where they’re viewing from.
Note: this step complements the first 3 tips of this guide. Let’s explain how:
Once you’ve uploaded your PDF file to Paperturn, and we’ve transformed it into a beautiful butterfly (aka a digital publication), you can embed it directly onto your website! Flaunt your publication and have it accessible for your clients to view, right at their fingertips, and directly on your website.
Next, you can add SEO descriptions and titles so that your digital portfolio gets indexed by Google. Oh yes, you read that right - we have an SEO-friendly feature to help you promote your photography business online.
Lastly, at Paperturn, we make it easy to reach your clients - simply share your digital portfolio on any social media platform and you’ll quickly see the likes rolling in…
If you want to implement other elements into your photography portfolio, Paperturn has numerous features that can help you optimize your work.
5. Get out there - attend events, do some networking and actively promote your photography business
How to Successfully Promote your Photography Business - People Networking
If you really want to reach above and beyond with your photography promotion,you need to jump out of your comfort zone and do some networking (in person). Yes, we know it’s easier to do this online but there’s definitely great advantages when promoting your photography business in person. Well-designed business cards are still useful in the events. If you would like to be more techy, you can easily use a QR code generator.
So, get out there, show your charm, make sure you have some business cards at hand, and talk to people! This, rather traditional, photography marketing tip is almost guaranteed to get you some new clients.
That’s it. We’ve covered the 5 foolproof tips you should adopt when trying to successfully advertise your photography business. We hope that these work for you and that your digital portfolio, website and social media platforms exceed your prospective clients’ expectations and you become the new Annie Lebovitz - with a prosperous photography business!
