Innovative Digital Marketing Strategies (And How To Implement Them Well)
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As the COVID-19 pandemic has limited face-to-face interactions, more people are staying at home and working remotely than ever before. In the past year, we’ve seen a huge increase in online traffic, providing brands the opportunity to engage with an expanded target audience through various digital marketing initiatives.
A Global Industry Analysts Inc. report estimates that the global market for digital advertising and marketing reached a value of $350 billion in 2020. By 2026, it’s expected to reach $786.2 billion, due to more companies investing in digital marketing strategies. In order to stand out from this fierce competition, your business would need to approach marketing with truly creative and innovative ideas.
Carrying out marketing during the pandemic hasn’t been easy for many but applying more innovative strategies can work wonders for your brand. Here are some unique digital marketing strategies to try:
Brand Collaborations
Innovative Digital Marketing Strategies - Collaboration - Louis Vuitton ft. Nike Trainers
One of the best, innovative, digital marketing strategies to try is a brand collaboration. A brand collaboration is a digital marketing strategy that involves working with adjacent industries to promote both brands, minimize costs, and increase sales. In fact, something simple like temporarily taking over another brand’s Instagram to share content can generate a lot of buzz and increase your brand equity.
Crossover collaborations can also be exciting. Creating a limited edition product between two brands, for example, generates a sense of urgency among brand consumers, driving short-term revenue and reaching new consumers in one go. You can engage in crossover collaborations with an individual celebrity or influencer, a brand from a different sector, or even an intellectual property with a devoted fan base.
Video marketing
Video marketing may seem like a departure from traditional forms of marketing, but this is why it’s one of the top digital marketing strategies right now. A Media Nations Study post published in 2020, suggests that adults spent nearly 6.5 hours per day watching TV and online videos during the pandemic, pushing viewing figures to shoot up by 71% from 2019.
YouTube, TikTok, and Instagram’s IGTV are some of the best social video platforms that drive engagement and increase awareness for a brand’s new product or service. Videos are more compelling for audiences, because they know exactly who is speaking to them. Top video marketing agencies recommend linking your site or landing page on your videos help make it easy for customers to move from viewers to buyers in a more streamlined manner.
Marketing automation
Innovative Digital Marketing Strategies - Marketing Automation
Marketing automation is the process of leveraging software (i.e., online digital marketing tools, social media tools) to automate repetitive marketing tasks, while letting your business nurture leads by personalizing marketing messages and content. A Social Media Today post features the top marketing technology trends according to Maryville University , which includes the importance of marketing automation. According to the university, in order to keep up with the automated business landscape, it’s important for students and marketing professionals alike, to be equipped with the latest skills in search engine marketing, content management, social media engagement, data analytics, multimedia, and basic user experience design.
These skills are all essential for marketing automation, which still relies on human input through content creation. Planning, creating, and refining content with focus on quality and originality can establish you as an industry thought leader. You can even gate your content to protect valuable digital assets, while creating more leads. As people sign-up via email to read your content, your marketing automation software can keep track of them to see who’s interested in what — perfect for an email marketing campaign that can grow your brand.
Interactive content
Innovative Digital Marketing Strategies - Interactive Content - A flipbook displaying it’s own world filled with various interactive features such as links, videos, shopping carts etc.
With lots of digital content created daily, it’s easy for your audience to ignore or not see what is targeted at them. As you shift from traditional, text-based content, it’s important to include interactive content among your digital marketing strategies. Interactive content allows viewers to participate in the content they see through extra dimensions, such as clickable or drag-and-drop elements. These prompt users to stay longer on a page and have a more enjoyable experience.
Some examples are quizzes, polls, augmented reality ads, and flipbooks. Flipbooks can transform a static PDF file into an appealing, memorable, and interactive set of visuals, which work well among B2B digital marketing strategies. Within your flipbooks you can incorporate further interactive elements such as advertising banners; a shopping cart; pop-ups and so much more. Click to learn more about what digital flipbooks can be used for.
If you have any questions about how to incorporate flipbooks into your innovative digital marketing strategy, we’re always here to help, so don’t hesitate to contact us.
Written for paperturn.com
by Jasmine Raegan
