Black Friday is the peak of the shopping season, which means that every business will want to make some extra money and will be having special sales during this time. In fact, many companies make almost a fifth of their yearly sales in the 2nd-3rd weeks of November when Black Friday takes place, and you can too.

We will share the top inspirational Black Friday promotion ideas that you can try out this year!

What is Black Friday marketing?

Black Friday Marketing is a specific marketing campaign that targets shoppers seeking big deals. A successful Black Friday marketing strategy will incorporate organic, paid, social media and influencer marketing, as well as television and outdoor advertising.

On Black Friday, you have the opportunity to thank loyal, long-time customers. Offering these clients special offers and discounts is a brilliant marketing strategy that can encourage repeat business and increase customer loyalty. If done right, your Black Friday campaign might generate 25% or more of your annual income.

TIP: Extend your sale from Black Friday to Cyber Monday.

Alright, let’s get right into it!

Black Friday marketing strategies

1. Create a sneak-peek

Sometimes, showing off less will intrigue people more. If you run an online store, you can preview some of the top items that will be on sale to your audience. If you own a SaaS business, you can use a teaser film or a GIF to highlight the key features of your product.

Keep it in the context of Black Friday at all times, and be sure to highlight your substantial discount while describing the specifics of the deal.

Ways to promote your sneak peek:

Promote it on social media
Publish a YouTube video
Add pop-ups to your website
Create online brochures and share them, worldwide
Add it to your newsletter
Send it out in an email blast
Create a QR code and share it on your platforms

2. Introduce a new product

People adore new and exciting things. Because of this, you should make the most of the special opportunity you'll have on Black Friday to advertise a brand-new product that will only be offered on that day. This might advance your Black Friday advertising. Even if a previous client just made a single purchase from you, they can become interested enough in your new release to make a purchase.

There are 2 main ways to introduce a new product. It can first be added a few days before the Black Friday event… who knows, this might even increase sales prior to Black Friday itself. Alternatively, you can add the product on Black Friday as the second option.

This product may be something that you decide will only be available on Black Friday. This would create a sense of urgency, which leads to action.

TIP: Using a Black Friday countdown timer on your website can help make things more exciting as well.

3. Spin the virtual wheel

You can gamify your Black Friday campaigns with marketing gamification software. A popular method is to turn a virtual wheel. Your current and potential customers will visit your website more often in order to win gifts, deals, and coupons due to this small addition to your company's website.

This Black Friday marketing plan focuses more on creating a fun experience than it does on awarding discounts. It indirectly creates a positive experience for both your brand and website.

4. Offer a VIP early-bird discounT

The early bird catches the worm, or in this case, the discount. Send out an update to your email list about your most recent featured products that will be on sale on Black Friday. To make a VIP early-bird discount “hook” work even better, you can use words and phrases like “limited” and “almost sold out” in order to create the idea of scarcity.

5. Give away a free gift with every purchase or offer free shipping

Who doesn’t like free stuff? People are more likely to buy your products if you offer a free gift with every purchase on Black Friday.

Feature your freebie giveaway on your company’s webpage to help it gain more attention. This gives it maximum visibility. You can also just offer a free gift with every purchase if you're running on high margins.

6. Offer a Buy-One, Get-One 50% Off

Buy one, get one 50% off is another effective Black Friday marketing strategy. In general, this is upselling to get customers to buy more than they originally planned to. A version of this could be to offer everything at a 50% discount on Black Friday morning and then buy one, get one 50% off in the afternoon.

7. Use Hashtags

The best way to expand your reach on social media channels is by utilizing dedicated hashtags.

Examples: #BlackFriday #FridaySales #ThanksgivingSales #BlackFridayDiscounts #CyberMonday #WeekendSales etc.

8. Strengthen Your Social Media Presence

Besides raising awareness about Black Friday deals, use social media to listen to customers’ needs and keep them happy during the event.

Here are some tips and tricks for social media marketing during Black Friday:

Optimize your social media accounts. Use a unique cover photo and profile image. In the bio, use keywords that are relevant to the company. Verify that all of the featured links function.
Plan out the posts for Black Friday deals. To increase interest in the event, publish frequently.
Don’t overdo the Black Friday content and avoid becoming overly salesy and offending your followers. Make room for other types of social media posts.
Use Facebook ads. When people click on the ad, be sure to direct them to a landing page that has been optimized.
Work with micro-influencers. Despite having a limited audience, they frequently have a greater interaction rate. Thus, they are more likely to influence their followers.

React to messages and comments. Some customers may contact you through your social media accounts to inquire about a product, ask for assistance, or express a complaint. Respond to these questions to protect your reputation and your relationships with customers.

9. Create a dedicated landing page with good deals or a sign-up form

It is incredibly challenging to convey your entire offer in a single email or Facebook post. It's also not the best solution if customers have to look for deals on your website, on their own. Think about creating a specific landing page for Black Friday shoppers.

Black Friday marketing strategy example

Sephora, a cosmetics company, informed their audience via social media that they were offering discounts and free shipping during the Black Friday weekend.

…And what happened?

The post got over 14k engagements.

Irrespective of the channels used to communicate your offers, free shipping serves as a great incentive to get your users to take advantage of your Black Friday offers.

Conclusion

As an online marketer, you may constantly hope for extra revenue and greater consumer involvement, but securing a steady stream of customers is still a difficult task.

This blog post has provided some important Black Friday marketing strategies and tactics that will help you to step up your marketing efforts and increase your sales throughout the Black Friday season.

Adopt the above ideas and tactics to ensure your store performs well this Black Friday. P.S. Don’t forget to start thinking about your holiday marketing ideas too!

BLACK FRIDAY MARKETING STRATEGIES

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What is Black Friday marketing?