The art of designing the perfect ONline pamphlet
What is a pamphlet?
A pamphlet can be defined in different ways. According to the Cambridge dictionary, a pamphlet is a thin book with only a few pages that give information or an opinion about something. In general, a pamphlet is a small booklet or leaflet that is primarily intended to enlighten or educate readers about a certain topic. These are available in a variety of forms, such as single-sheet and tri-fold leaflets. They also come in a digital format, such as the Paperturns online pamphlet.
Pamphlet vs Brochure
While brochures are intended to promote products and services, pamphlets are used for non-commercial advertising. Additionally, brochures often have more pages and pictures. Although pamphlets can have several pages, they often have fewer pages and more text than visual content, to instruct the reader.
Nonetheless, both are used to:
Inform an audience about a particular topic
Communicate details about an organisation
Advertise an upcoming event
Promote a sale
Present a product or service
Pamphlet Design
Instead of starting from scratch with the design, it is simpler and quicker to edit a pamphlet template. Therefore, templates are the best option for both inexperienced and even experienced designers as they are professionally created templates that can be edited by anyone. It’s also important to use visuals to emphasise your message rather than letting words take up the majority of your design.
To make a pamphlet design make sure you have the following:
Pamphlet graphic
Headline
Appealing text
Graphics, icons or images
Contact details
Call to action
A well designed pamphlet can be an effective lead-generation marketing strategy. Imagine you went to a company trade event and met potential stakeholders. You strive to learn more about each other's firm and what you can offer. But what happens when you leave the event? A professionally made pamphlet will serve as a reminder of what your company is all about to people you've met. They can learn more about what makes you different from your rivals through your pamphlet.
Tips to designing a pamphlet
Know your objective like the back of your hand
It is crucial to understand the purpose of your design in order for it to be effective. The purpose of your pamphlet will point you in the right direction. Is it for a charity music event? A formal event? Or just for your business advertisement?
Find out as much as you can about the objective of your pamphlet so that you can pick the right design. Keep in mind that this is a communication design - everything you include in your pamphlet is direct communication with your target audience.
Know your target audience
Knowing your target demographic is crucial since a pamphlet is a communication tool. This will allow you to pique their curiosity.
Choose a pamphlet design that has something to do with cooking or gastronomical delights, for example, if you're targeting foodies. The pamphlet will be more effective if you focus on the needs and wants of your target audience.
Now, if you're a marketing person and don’t have enough information on this, ask the people in the sales department who are constantly in contact with customers. You can also ask customers for feedback and use it to create the greatest pamphlet design for what you're offering and what they demand.
Be create and unique
For you to stand out from the competition, you must be creative. Uniqueness is essential in this day and age, when the level of creativity among content creators is remarkable.
Try to create an original and unique design. It should be a design that will stand out even when it’s mixed together with other pamphlets. This can strengthen your brand identity.
Avoid fancy words
The more complicated the terms you use, the less credible you will seem. You don't have to wow your audience with industry jargon. In fact, the more you use them, the more difficult it will be for your target audience to understand your main message or the objective of the pamphlet. Simple English is the best choice for a pamphlet.
Draw attention to the headline
The pamphlet's headline should immediately inform readers what the pamphlet is about. For example, if the pamphlet is used for advertising, the heading should then represent the product or service being sold as well as what it can achieve for the readers. Basic information about the business shouldn’t be highlighted as the pamphlet’s headline even if it's also important.
Add a call to action
Even if your pamphlet is well designed, it won't accomplish its full potential without a call-to-action. You should never think that simply because your audience is attracted to your pamphlet, they will purchase your product or attend your event. That isn't how it works, you need a call to action.
It’s vital that you provide readers with a reason to contact you or try what you have to offer even if you have a visually appealing pamphlet.
Ensure that your company's name, website, contact information, and email address are clearly visible on the pamphlet. You should also include any social media profiles your company may have. In addition, for the convenience of your readers, it's a smart idea to incorporate a QR code.
Choose the right colours
Creating a stunning pamphlet comes with its own challenges with one being - people react differently to different colours. Some people immediately dislike a certain colour, while others would like a pamphlet based only on its colour scheme. Use your brand colours - and the same goes with fonts.
Common pamphlet design mistakes
Low-quality images
It’s not enough that you have photos. What you need are good quality images that will look good and will be clear on any device.
If you are using InDesign to create your pamphlet, follow these recommendations for export to ensure the highest possible image quality and error-free rendering.
Unnecessary information
Even though pamphlets are intended to inform readers, you don't have to flood them with pointless information.
Consider what information should be included in your pamphlet. You can always redirect your audience to the FAQ page on your website if you believe that they will want more information.
Triple check your spelling
Your pamphlet needs at least two revisions before you publish it. In fact, we encourage you have it checked by someone else.
Let's be honest, when reviewing our own work, we can get a bit biased. It is probable that you will overlook spelling mistakes. Request a coworker to review it for you so that your pamphlet looks as professional as your company.
Both perfectionism and detail orientation are things that our whole team can identify with.
Where to create the PDF version for free
For free pamphlet template, there are platforms like Canva, Adobe and Visme that allow you to create pamphlets in the form of PDF, JPG, or PNG files but to make them more engaging and interactive, you’ll need to convert them digitally on a platform like Paperturn.
How to convert it digitally
Paperturn allows you to create online digital pamphlets with a realistic page turn effect and interactive features that will help your publication to stand out from the crowd.
Once you have your PDF ready, all you need to do is to upload it on Paperturn and from there, you will see the transformed document within a matter of minutes, depending on your file size and internet speed.
Once your digital pamphlet is created, you will be able to add interactive elements from the Paperturn dashboard. You can select various features that you want to incorporate into your pamphlet to make it more attractive, interactive and engaging, such as: designing the background of your pamphlet, adding privacy features, customising your own domain name, adding interactive elements (like links, gifs and videos), and so much more.
Embed your digital pamphlet on your website or blog
And it only takes one click to share on social media.
The final result will be a digital pamphlet with a real page flip effect that is eye-catching. Your digital pamphlet will be displayed perfectly on all devices, no matter if it’s an Apple, Android, Windows or any other device. Which means that your readers can view your pamphlet from anywhere and at any time.
Example OF AN ONLINE PAMPHLET
What makes a traditional pamphlet different to a digital pamphlet, is that the digital pamphlet saves paper, and therefore saves the environment as well. They allow instant communication without boundaries, they provide your audience with a more engaging way to learn more about your organisation or your business, because the digital pamphlet allows you to incorporate digital elements like links, lead capture forms and more! All the interactive features mean you get much more from a digital pamphlet, than what you could get from a traditional pamphlet.
You can try the Paperturn platform for free, with no credit card requirement or any obligation. For a demo on how to use the platform, you can book a demo call with the sales team.
