How to Find the Best Video Marketing Solutions for Your B2B Company
TABLE OF CONTENTS
Video-making solutions for B2B companies
Video editing platforms for B2B companies
Video hosting platforms for B2B companies
Why use professional video marketing solutions?
A few years ago, a marketing prophecy made marketers sit up and take notice. A report predicted that at the start of the third decade of this century nearly 80% of all new content would be videos. Now, we can safely say that there is at least one prophecy that has come true.
Nowadays, irrespective of the industry and marketing budget, every business uses video marketing to promote and boost sales.
In this regard, B2B companies have a tougher task at hand. If you want to create a video marketing plan for your B2B company that is effective, efficient, and budget-friendly then keep reading.
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Video Making Solutions for B2B Companies
Whether you’re new to video marketing or looking to improve your marketing game, you’ll find simple yet effective ideas in this article.
The first rule to remember regarding B2B video marketing
- focus on making top-notch, professional videos.
Start with market, customer, and competition research. SEMrush or similar tools will help you with that. Use clear goals, effective marketing messages, and compelling stories to create good content.
Quality content and highly professional videos will show your company in a positive light and increase the chances of engaging your audience.
Talking about making videos, there are 3 different options:
First, marketing videos could be made with basic equipment such as a smartphone. Several social media platforms allow users to start video recording with the click of a button in their app. Although this technique is efficient and will lead to the production of authentic videos, it may not look highly professional.
Second, most B2B marketers want marketing videos to be a little more sophisticated than raw footage taken from a smartphone. Graphics, text, transitions, special effects, and more can be added to the raw footage to make it more engaging to the B2B audience.
Tools such as Clipchamp, Canva, and others provide stock images and clips. Depending on the hosting platform, you can pick the best dimension for the video content.
One of the drawbacks of relying on such tools is that your creativity is curtailed by the limited features that they provide.
The third and perhaps best option available for B2B companies is to hire a video-making and editing service.
You can hire a team to produce B2B marketing videos from scratch. Alternatively, if you already have raw footage, then availing help from video post production services will ensure the finished product is of the highest professional quality.
Video Editing Platforms for B2B Companies
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B2B marketers who insist on doing the editing work themselves have loads of quality video editing tools to bank on. The three tools you find here will transform raw footage into polished, professional-looking videos.
Adobe Premiere Rush
Adobe Premiere Rush is a multi-platform editing software with an easy interface and useful features available at an affordable price tag.
The video editor contains loads of features and assets such as special effects, sound effects, and music samples. Yet, both the desktop and mobile versions of the software are lightweight.
The tool supports 20 languages and premium users get regular updates and additional royalty-free assets.
Rummaging through the library to find the right image or sound effect could eat into your valuable time. Adobe understands that.
Hence, Adobe has introduced the search feature which presents you with graphics or sound effects that match the keyword you use in search.
Although the software doesn’t have Academy award-winning features, it has more than enough features and functions to develop professional-looking videos for websites and social media.
Mixcord MixCaptions
Nowadays, most videos on social media are played without sound. Viewers rely on subtitles to understand the content.
So, if you have tons of videos and very little time to create subtitles then MixCaptions is the tool for you. In addition, numerous other functions that MixCaptions provide make B2B video marketers’ jobs easier.
Add brand logos to videos to create brand awareness.
Generate subtitles to suit a variety of screen ratios.
Import your font and resize the captions to enhance usability.
Export previously generated SRT files to MixCaptions and add them to videos.
Insert ‘bleeps’ to mask profanity in videos.
Increase the reach of videos by translating captions to any language you want.
Mixcord also has other products that B2B marketers can use to engage at the same time keep the cost of video production low.
MixVoice allows you to pick from 85 AI text-to-speech voices for your B2B marketing videos. Plus, with the help of the Mixcord MixCam tool, you can use both the front and back cameras at the same time.
Splice Cutstory
Short videos are the next big thing in video marketing. If marketing videos are too long for Instagram or other social media platforms, then you can use Splice Cutstory to slice videos into 10-15 second clips.
It’s easier to attract and keep viewers’ attention with short videos. Marketers can also use short videos to hook the audience and encourage them to watch longer videos on the website.
Another advantage of using Cutstory is that you can create multiple short videos and use them at different stages of the sales funnel, using Clickfunnels or a Clickfunnels alternative.
Video Hosting Platforms for B2B Companies
I was chatting with a few friends, when I said choosing the right video hosting platform is one of the toughest decisions in video marketing, they laughed. But, it’s true.
There is a big need to include a section on video hosting platforms in your marketing strategy.
Video hosting platforms
The viewers expect videos without freezing, pausing, and buffering. If you’re a B2B marketer with plenty of videos to host and promote, then the limited storage, bandwidth, and features that self-hosting allows are a huge hindrance to achieving your marketing goals.
Whether you’re planning to choose free or paid hosting, make sure the hosting provider comes with the following features:
Ability to easily generate embed codes.
Ability to customize video player, thumbnails, and controls.
Ability to easily organize videos and also generate rich snippets.
Ability to monitor video performance and gather statistics.
YouTube
For obvious reasons YouTube can’t be ignored whether it’s for hosting personal or B2B company videos. It’s the largest hosting platform and it’s the second largest search engine, so including YouTube in your SEO strategy is an excellent way to drive more traffic to your website.
Millions of businesses, small and big, host their videos on the platform. We can give you several reasons to host your B2B marketing videos on YouTube.
It’s free.
A large audience.
No bandwidth limitation.
Live Streaming capabilities.
Vimeo
Vimeo is a hosting and video collaboration platform for content creators. It’s the first choice for creative professionals.
Vimeo has both free and paid membership and comes with features that are better and more advanced than YouTube.
In addition to its hosting service, Vimeo can also serve as a video-making platform. You can upload pre-recorded videos, customize videos with features and elements in Vimeo, and finally publish them on the platform for the public to see.
In the absence of pre-recorded footage, Vimeo also provides stock clips and other elements to create video content from scratch.
Including the free version, Vimeo offers five different plans for individuals and businesses to create and host their content.
YouTube and Vimeo have many features in common. B2B companies can also insert YouTube and Vimeo videos into their digital flipbooks. If you don’t know how to create and use a flipbook to promote your brand then check out Paperturn.com.
Wistia
B2B companies that want to focus on business and delegate the lion’s share of video marketing work can choose Wistia.
This is a video marketing company that provides numerous features including video player customization, A/B testing, email collector, video analytics, video making and editing, and more.
Here are four reasons to choose Wistia as your video hosting platform:
Wistia video players are lightweight and easily customizable.
You can control the thumbnails shown for videos.
Ability to integrate other marketing tools such as ActiveCampaign, Marketo, HubSpot, etc.
Ability to create gated content that’s accessible only to select users.
Why Use Professional Video Marketing Solutions for Your B2B Company?
Youtube icon on mobile device
The audience of a B2B video marketing campaign is very discerning. They place a high value on the time spent on making business decisions.
You’ll have an easier time engaging and convincing decision-makers in target companies if you use professional video marketing solutions.
All of these tools have features that are tailor-made for B2B companies. The video marketing tools you’ll find here come with a range of plans.
In our list, you’ll find free marketing solutions, freemium tools, and premium plans that meet your needs and budget.
In addition, professional video marketing tools are designed by experts who are best suited to guide you in the right direction. Hence, these marketing solutions reduce the workload and investment of time and resources.
Finally, with professional marketing solutions, even small B2B companies with a limited budget get to access features that were earlier only within reach of companies with large marketing budgets.
Final Thoughts
We live in exciting times. Video marketing is evolving at a rapid pace. Live streaming, interactive videos, 360-degree videos, and many, many more video formats are available to B2B companies to help them connect with and engage their target audience.
However, you are not the only one aware of the latest trends. Nowadays, competition is high in every industry. Our little guide will help you find the best B2B video marketing solutions to gain an edge over your competition.
Author bio:
Cristian Stanciu is a freelance video editor, owner and post-production coordinator of Veedyou Media – a company offering video animation services to marketing agencies, video production studios and brands all over the globe. You can catch up with him on his blog or on LinkedIn.
