The 5 Benefits of using Flipbooks for Your Business
table os contents
Benefits Of Using Flipbooks For Your Business
The multiple interactive features
It can be a struggle to find resources that help your business grow; drive a high ROI, and that aren’t too costly. With so many online platforms now easily available, it can be difficult to pick the right ones that will make all the difference. One of the main resources that has been trending in recent years are digital flipbooks.
You might be wondering - aren’t flipbooks those paper booklets with a series of pictures that change from one page to the next and, when flicked through quickly, show animation? Well, while you are technically correct, when talking about using flipbooks for your business, this is not what we mean. The new digital version of flipbooks presents a new and innovative way to communicate with customers.
Still not sure what a flipbook is? We have a quick post that explains what a flipbook actually is.
What are Flipbooks used for?
No matter what your business sells or provides as a service - all industries can benefit from having flipbooks. Some examples of the kinds of content that can be in a flipbook format are: real estate feature sheets, online menus, catalogues, magazines, portfolios and many more.
Flipbooks are used to make communication with your customers, colleagues, and stakeholders that much easier. Relevant people will be able to access your content and information online, via a link, on any browser and device! Your customers will be able to flick through the pages of your digital publication, as if they would a traditional, paper magazine or catalogue.
Benefits of using Flipbooks for your Business
Here we will go through some of the main advantages of using flipbooks for your business.
The Multiple Interactive Features
Design and Customisation
5 Benefits of Using Flipbooks for Your Business - interactive features shown on Paperturn’s viewer
You can design your publication to match your brand identity. You can also insert your logo so that it appears while your flipbook loads, as well as in the browser icon. This makes your company look more professional and appear trustworthy - matching your website and brand design.
BONUS FEATURE
You can remove all Paperturn branding and completely personalise your flipbook - so that your brand takes full, and well deserved, credit for your innovative and original format. In addition, you can customise your flipbooks URL by creating your own domain name.
Links
You can insert links in your flipbooks with ease. This feature is very beneficial for your business as you’re able to link viewers back to your website and social media platforms - decreasing the dreaded bounce rate for your flipbook. Whatever site you want your viewers to refer to, you can link to it within your flipbook, making it simpler for viewers to navigate through your content.
Not only can you add URL links, but you can also add page links, email address links, phone number links and pop-ups.
Videos
Research shows that one third of all online activities is spent watching videos! We hope you agree that adding video content to your business’ marketing strategy is essential. And you can easily add videos to your digital flipbooks! Viewers can watch your video within your flipbook, so they don’t even have to leave your publication.
So, why not add videos of your business relaying important information, new updates or an entertaining video showing your office’s “behind the scenes” footage. Your clients will certainly appreciate it!
Lead Capture From
Want details of those who view your flipbook? Just implement our lead capture form feature into your flipbook and let your most important leads come to YOU!
View all your lead data in a .csv file which can be downloaded directly from your Paperturn dashboard. This feature is a MUST if you need to generate more leads, gain specific information about your viewers, and stay in contact with potential customers.
Newsflash Icon
Want to update your clients on important information? Communicate your message via our newsflash icon!
Advertising Banner
Also known as “page zero”, the advertising banner can help you promote specific offers or events. It is the first thing customers see when they open your flipbook.
5 Benefits of Using Flipbooks for Your Business - Shopping cart graphic
Shopping Cart
Are you an eCommerce business looking for a new, alternative, way to sell your products? Use our shopping cart feature and allow your customers to shop directly from your online catalogue!
And so much more!
Need more features? We have so much more on offer! To explore more, here are some of our other features your business can benefit from.
2. Save Money and Gain a ROI
A digital flipbook is more than just a digital publication or document - it is a marketing strategy in itself. It’s an effective marketing tool for any business that’s trying to increase interest and engagement for its products or services. Paperturn is a low cost option for businesses who want to reach a larger audience without the printing and distribution costs of a traditional catalogue, brochure or magazine. You can choose from 2 different subscription types: Basic and Pro to suit your budget and needs.
In addition, the overwrite feature allows you to switch out outdated information - meaning that you could reuse 1 flipbook slot as many times as you’d like (reducing your costs even more).
Incorporating flipbooks into your marketing strategy can aid you in gathering views, boosting traffic to your website, and assist you in easily reaching your target audience. Due to the fact that flipbooks are hosted online, you can add an abundance of features to them e.g. links, videos and other interactive features which will easily capture your audience’s attention and result in more engagement and a higher conversion rate. Your clients will appreciate your brand’s innovative and professional format and will automatically associate your brand with the same values.
3. SEO
When you own a website or a business you obviously want to be at the top of the SERPs. With Paperturn’s software, you can optimise your content so that it’s easier for search engines to index your flipbook’s pages. SEO helps increase your views and ranking online - music to any business owner’s ears!
Most businesses struggle to generate leads and even sell products, so taking advantage of SEO to increase the number of organic customers is, undoubtedly, the way forward. Not only are flipbooks interactive and engaging to view - they also provide the benefits of built-in SEO which automatically boost your company's ranking. If used correctly, you can ensure that your content is positioned above competitors’.
4. Reach a Wider Audience
Flipbooks allow you to reach your audience, far and wide. Their digital makeup allows them to be inserted in the body of an email, or in an email signature.
Furthermore, all you need is a simple (and easily accessible) code to be able to embed your digital masterpiece onto your website, adding a cool dimension to the look of your site.
You can also simply share your flipbook via its unique URL, or share it on social media with a click of a button. You are guaranteed to increase your brand’s exposure if you share your digital content across multiple platforms.
5 Benefits of Using Flipbooks for Your Business - Map of the world showing key analytics (downloads, sources and number of views)
5. Track your Progress
Every business needs to track their progress, no matter whether it’s a small or large enterprise. This step is essential for all businesses to be able to see how well they’ve been performing online in terms of views, conversion rates and other marketing analytics. Tracking your flipbook’s progress has never been easier - you can either choose to track your basic stats with the built-in statistics feature, or if you want a more in-depth view of your analytics, you can use our integrated Google Analytics 4 feature which goes above and beyond your “tracking” expectations!
So, there you have it - the 5 main benefits of using flipbooks for your business. Why not take advantage of our FREE 14 day trial, and create a flipbook today? This free trial gives you two weeks to play around with the Paperturn platform, and make sure that it suits your requirements before committing to an official account.
If you have any questions or concerns you are always welcome to contact our customer support team who are always available to assist you.
