How to Revolutionise Corporate Communication with Flipbooks
Effective communication is vital to the success of any organisation. It ensures that employees are aligned with business objectives, fosters collaboration and enables seamless information sharing. However, in the corporate landscape, traditional forms of communication such as emails and memos often fail to capture the attention of busy professionals. This is where flipbooks come in. With their interactive and visually engaging format, flipbooks have the power to revolutionise business communication.
In this article, we will explore the various ways in which Paperturn's software for creating engaging flipbooks can change the way companies communicate, both internally and externally.
Laptop and a letter on a table
What is Corporate Communication?
Corporate communication refers to the exchange of information within a company or organisation, involving both internal and external stakeholders. It takes many forms, from formal internal memos and meetings to external marketing materials and public relations. Corporate communication aims to convey messages effectively, maintain a positive image and ultimately achieve organisational objectives.
Business people in a meeting
Traditional forms of corporate communication have predominantly relied on written media such as emails, memos and reports. While these methods are effective in communicating information, they often fail to engage employees and stakeholders. Lengthy emails or complex reports can be overwhelming and may not effectively convey important messages. In addition, the static nature of these traditional forms of communication makes it difficult to capture attention and maintain interest.
The limitations of traditional corporate communications have become particularly apparent in the digital age. As technology evolves and attention spans shorten, organisations need to find innovative ways to communicate more effectively. This is where flipbooks come in, offering a dynamic and engaging alternative to traditional methods.
Flipbooks as a corporate communication tool
Flipbooks offer a solution by transforming static content into an interactive and engaging experience. By incorporating interactive elements such as clickable links and pop-ups, flipbooks make it easier for readers to navigate through information and delve deeper into specific topics of interest. This not only makes reports and presentations more enjoyable to consume but also increases the potential for audience interaction and engagement. Let's take a look at how it can help your organisation improve its corporate communications using our client examples:
Simplify complex data
Flipbooks enable companies to present complex data and information in a visually appealing and easy-to-understand format. Rather than overwhelming employees with long reports or spreadsheets, Flipbooks allow the creation of interactive charts, graphs and visuals that simplify complex concepts. This ensures that even the most technical or complicated information can be effectively communicated to a wide audience.
This Happy Egg brand guide contains information about their customers, their values, their strategy and information about their animals. All of this is communicated using easy-to-read graphics and storytelling that ties all of these topics together. They also used our sound effects feature to make it more engaging.
Improve employee engagement
Flipbooks provide an interactive and immersive experience that can captivate and engage employees. By incorporating multimedia elements such as video, audio and animation, flipbooks offer a more interactive and dynamic way to communicate key messages. This not only increases employee understanding, but also fosters a sense of involvement and ownership in the organisation's goals.
For example, in this report from our client Liontrust, they have presented their 2021 annual review in a visual way that not only simplifies the content for the reader but also fits with their brand (more on that soon!). They also added a video - this way the two features, video and image, can complement each other and give the reader more information in different formats. Employees are better able to understand what's going on in their company and the results of their hard work
Branding and marketing opportunities
Flipbooks offer organisations the opportunity to showcase their brand in a visually appealing and engaging way. From product catalogues to company newsletters, Flipbooks enable companies to create professional and interactive materials that reflect their brand identity. This not only enhances the organisation's image, but also leaves a lasting impression on clients, customers and stakeholders.
As a suggestion, you can use Paperturn to create your company's brand book. This document is important because it serves as a guide for maintaining consistency in brand messaging and visual identity. With a flipbook format, you can include interactive elements such as clickable links to other marketing materials, videos that tell your brand story, and interactive images that showcase your brand colours and logo. The previously mentioned Happy Egg brand book is also a great source of inspiration on this topic!
Improve stakeholder communication
In addition to internal communication, flipbooks also have the potential to improve communication with external stakeholders. Whether it's customers, partners or investors, flipbooks offer a professional and engaging way to present information. This can be particularly valuable when communicating detailed reports and asking for support. Flipbooks make it easier to communicate and interact with stakeholders, take a look:
In this flipbook they have used our advertising banner feature as a way to inform people about their mission and how people can help the organisation, with a short description and also a link to each option. It's an interesting way to promote corporate communications because it's right at the top of the flipbook, so there's no chance of it getting lost amongst other information in the middle of the flipbook. It is also very direct, grabbing stakeholders' attention and making it easy for them to take action.
Conclusion
Overall, flipbooks offer organisations a unique and effective way to communicate with both internal and external stakeholders. By utilising interactive and visually appealing features, flipbooks not only simplify complex information, but also reinforce brand identity and create a lasting impression. They also provide a versatile platform for organisations to engage and involve their stakeholders. As technology continues to evolve, flipbooks are likely to become an increasingly popular tool for effective communication and engagement in the business world. So why not try flipbooks for your next communication project and see the benefits they can bring to your organisation?
